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Storytelling for Creators
Storytelling for Creators
UMF is one of the world's premier dance festivals and takes place in Miami, Florida.
While at Vine, I was tasked with organizing a production team of social videographers, editors, and influential Vine creators to document key moments of the festival and share in real-time with Ultra fans worldwide.
We worked with festival organizers, artists, and UltraTV (Livestream) to capture and produce sharable social content. Vine influencers included Lele Pons, Twan Kuyper, Eric Dunn, and more. Select content also lived on an Ultra Music Festival 'pop up channel' on Vine.
Over the course of the 3-day event, 50+ pieces of content were created which garnered millions of views, loops, and engagements.