About

Ryan Lee

I’ve worked with creators for over a decade in various capacities. From the early days of Youtube and Vine to my current tenure at Twitch.

Creator / Influencer Marketing
I’ve connected some of the top brands in the world (Bud Light, Pepsi, Google, Facebook, EA) with some of the top Creators earning millions of engagements for brands and millions of dollars for Creators.

Creator Adoption
To drive adoption with Creators you must understand what motivates them. They are their own businesses, their own brand and you must be offering something that 1) helps them grow their audience/community or 2) earns them money. Even if you can offer one or both of these things it doesn’t guarantee they will be interested in what you’re offering so you must approach messaging and collaboration with the right tone and value proposition.

If you are interested in learning more about my experience you can reach out below.