Storytelling for Creators
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Boombotix - Integrated Marketing Strategy

About:

With RZA (Wu-tang Clan) leading creative direction, Boombotix produces the loudest wireless, Bluetooth-enabled, ultra-portable speakers for active lifestyles. 

Summary:

In conjunction with SF based agency Vehicle, I helped Boombotix establish 2016 digital strategy and identity, with a strong emphasis on influencers and the Instagram ecosystem.