Facebook - Social Good
ABOUT:
Facebook is known for promoting social good. Each year they dedicate a full day to connect employees with relevant social organizations and we were tasked with developing an internal strategy marketing strategy. We leveraged both internal digital (groups, Instagram ads, etc.) and experiential channels to promote the event.
SUMMARY:
In conjunction with SF-based agency Odysseus Arms, I helped develop a video, digital, and experiential marketing strategy to help motivate the world's most charitable workforce.
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