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Storytelling for Creators
Storytelling for Creators
For the launch of “Spore,” EA wanted to reach a more mainstream audience.
Our solution? Get 75 celebrities from around the world to design their own Spore creature and compete in a good old-fashioned “Spore-lebrity” contest. In the end, Spore Vote generated tons of buzz, mainstream press, and created a few new nerds along the way.