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Storytelling for Creators
Storytelling for Creators
Samsung’s Coast to Coast Photo Post is a beautiful example of real-time marketing. We pushed the boundaries of "real-time" by executing the entire campaign while traveling across America in an Airstream trailer.
I lead all digital marketing strategy which included lining various influencers across the US for our team to stop and collaborate with at each stage of their trip. This included various accompanying media buys and PR pushes.